Let’s get this out of the way: It’s GFYS for short, but not the slang acronym!

It’s not a gadget. It’s a skincare fortifying workout:

A simple, skin-changing regime that delivers strong, ultra-glowy, healthier skin for every different skin type.

In 2018, after 7 years in aesthetics, Helen Ritchie asked herself...

"Why is the skincare industry so fixated on weakening skin?"

"The one thing I wish people would stop when it comes to skincare is using products that weaken it, which leads to a cascade of skin health problems.

The detergents, emulsifiers and alcohol in foaming wash, face wipes, scrubs, micellar waters, toners over-clean and strip away the skin’s natural protective oil barrier CAUSING and perpetuating problems like acne and dryness, sensitivity and early ageing. It’s a perfect, viscious cycle.

The ideal programme needs to fortify every skin cell from the surface to deep within. And this transformation begins when you switch to cleansing with Warm Up.

Warm Up conditioning cleanser only removes excess oil, dirt, make-up, pollution, product residue. It’s smart and kind because it can do its job and strengthen skin at the same time - helping to heal problematic skin.


Your routine finishes with your day or night moisturiser plus any booster serums to SHIFT skin behaviour. Every ingredient is included at clinically proven strengths to delivery perfect skin for life.

The first skin fortifying regime.

Vegan, cruelty-free, multi-active skincare



Balances, conditions and locks in hydration, heading off common problems like redness. sensitivity, acne, patchiness.

Strengthens your skin against pollution, sunlight, stress, smoke and other gunk which cause premature ageing.

Shifts skin behaviour by stimulating repair and optimum skin function deep within.

Firms, tones and prevents the separation of the layers - which present as wrinkles and loss of support for the epidermis.

We move to a different beat

We build up skin. We don’t weaken it - preventing common problems before they occur.

No fad ingredients here, just 24+ clinically-proven ingredients that strengthen, energise and fix your skin.

We know what everyone really wants is a fast, easy win.

GFYS is an easy pared-back steady regime designed with every busy #GFYSgirl#GFYSguy in mind. Because like the gym if you don’t use it, you’ll lose it.

Need help?
Get free expert help from a skin coach.

Email us at skincoaching@gymforyourskin.co.uk or send us a DM on social media