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When I first had the idea of launching my own range, I started with a simple question: ‘How can I share the expert’s ‘strength secret’ and make healthy skin easy.

It’s safe to say that skincare has become more invasive (aka weakening) and complicated, with more single ingredient skincare. Dealing with brands that say their skincare routines solve problems when they do the opposite, that makes me really uncomfortable. My entire idea and approach is not fashionable but one that I’m adamant about. Degreasing regimes, over-exfoliating and skincare overload, all neglect the vital importance of the skin barrier. They weaken the skin and cause problems like acne, sensitivity, early ageing, pigmentation. That’s what we are seeing in reality.

Above all else, skin needs unparalleled barrier protection and repair, restoring natural beauty and radiance.

So we made the gym for your skin - a multi-active skincare routine that’s based on our profound understanding of skin anatomy and physiology. The range offers superb strength, vitality and brilliance by day, and rejuvenate skin’s integrity, clarity and renewal processes each night.

The other things that are important to us….everything is vegan friendly, free of questionable ingredients and cruelty free. Our bottles are 100% recyclable. It’s more sustainable to have a multi-active formulas than single ingredients. We manufacture in the UK so the products don’t have to travel far, and we are supporting local infrastructure. I was sure I wanted to make it with a team of UK experts.