We are more than a beauty company. We are a movement. On a mission to stop people over-washing, stripping and weakening their skin. And we are lifting the standard of skin health with a regime that does more with less. Our solution is a minimalist routine, bursting with the highest-grade of actives – in beautiful, sense-pleasing formulations – that builds skin strength on the outside and makes you feel strong on the inside too!


GFYS is here to rescue those who have come to love over-cleansing their skin and can’t commit to “clinical” product regimes because they’re crazy expensive and just too complicated. My name is Helen Ritchie, and after 10+ years’ working in aesthetics I thought: "what if you could cleanse, condition, re-balance and give skin all the vital nourishment it needs, with just three products?" So I started GFYS. A company dedicated to making strong, fit skin easily available to everyone.



Hand back your foaming cleansers, wipes, drying toners, micellar waters and harsh scrubs. Being super-duper nice and cleansing with Warm Up is how you get results! It's as much of a 'treatment' as other parts of your routine.


Skin loves a routine. So we make it easy. Our two multi-tasking day & night moisturisers work around-the-clock giving your skin over 24 super high-performing ingredients at levels that work hard to maintain your natural radiance.

Boost it

We rarely fit one skin type range. Our custom-fit system means you can switch your routine up a gear as you see fit. A change in season, stress, hormones, invisible light, even a new fitness routine can throw skin out of whack.

Let’s treat skin like the smart structure it is.

Let’s restore its optimal state.

Let’s leave our natural protection intact.

Let’s condition while we cleanse.

Let’s leave problems for dust!

SKIN 101

Your microbiome (AKA acid mantle, lipid bi-layer)

You won't see it; or feel it, but a strong skin barrier is there keeping things in control. Whether you have oily or dry skin, cleansing with GFYS will purify and maintain a healthier barrier and prevent skin problems. Most skin problems arise from the moisture loss that comes with a weakened skin barrier. Your skin needs that clever moisture to fuel optimum enzyme activity. It's the stuff that makes your skin dreams come true!