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Our Story

In 2009, I began my advanced skincare practice after training with cosmetic doctors (For context, active skincare was new on the scene)! I’d never considered that the products I used on myself and my children might be inactive or detrimental to the vital skin barrier. After surviving breast cancer and the effects on self-image, I started GFYS and set out to transform the beauty industry and skin confidence by creating strengthening, simple, high-performing skin care routines—with a focus on young adults whose natural tendency is to attack their skin problems, when nurturing is the answer. By shopping with us, you’re not only making a healthier choice for yourself and your loved ones, you’re helping us change young beauty forever.
Thank you Helen x

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